WebEssence expertise
Six areas of expertise. One shared vision.
A website that builds trust, marketing that gets you found and AI that simplifies follow-up: our six areas of expertise connect these three capabilities, with local SEO and conversion tracking where they matter.
Website Design
Website design for small businesses in Brossard and the South Shore: custom design, technical SEO and forms for quote requests.
- Architecture built around your services and clients
- Custom, responsive, accessible design
- Clear, decision-focused content
Local SEO
Local SEO for small businesses in Brossard and Greater Montreal: technical audits, Google Business Profile and content tailored to your services and areas.
- Visibility, indexing, and competitor audit
- Google Business Profile optimization
- Dedicated pages for priority services
WordPress & Shopify
Choose the platform that actually fits your operations, your content, and your growth.
- Business model and operations review
- WordPress or Shopify architecture
- Custom design and mobile experience
Google & Meta Ads
Google Ads and Meta Ads management for small businesses in Brossard and Greater Montreal: campaigns, creative and cost-per-qualified-lead tracking.
- Offer, margin, and sales-cycle analysis
- Google Search: commercial intent and keyword research
- Facebook and Instagram: audiences and ad creative
Visibility in AI answers
Make your expertise clear, verifiable, and accessible in Google, AI Overviews, and answer engines.
- Indexing and existing-content audit
- Mapping of questions and sub-searches
- Direct answers backed by proof
AI Automation
Automate a measurable process while keeping control of your data, exceptions, and decisions.
- Task and exception mapping
- Prioritization by payoff and risk
- Connecting forms, CRM, and internal tools
Industry solutions
A strategy that fits the way you sell.
Some industries need specific customer journeys, content and tools. WebEssence adapts its strategy to the realities of your business.
Interior design
Showcase your projects and guide the right people toward a consultation.
- Portfolio organized by project type
- Case studies with context and outcome
Starting at $1,495
Explore the solutionReal estate
Build your local presence to start conversations with sellers and buyers.
- Separate paths for sellers and buyers
- Neighborhood pages you actually know well
Starting at $1,495
Explore the solutionRenovation & construction
Show your work and make it easier to request a qualified quote.
- Separate pages per renovation service
- Documented before-and-after projects
Starting at $1,495
Explore the solutionA connected strategy
Your website doesn’t work alone.
Your website, visibility, campaigns and automations should work as one system.
- Create
Website
- Get found
Visibility
- Attract
Acquisition
- Convert
Conversion
- Automate
Automation
Not sure where to start?
Start with your goal, not the technology.
Our method
From the first call to the first results.
No matter which service you choose, you always know where your project stands, what we’re doing, and what’s next.
- 01
Discovery call
We clarify your goal, your clientele, and a realistic budget to get there.
- 02
Plan and quote
You receive a clear proposal: what’s included, the timeline, and the price.
- 03
Execution
We design, write, and build, with a check-in at every step.
- 04
Launch and follow-up
We launch, measure the results, and adjust based on what the data shows.
Quick answers
Before you choose your service.
Essential answers to understand your visibility on Google and in AI answers, choose a platform and find the best place to start.
What is local SEO?
Local SEO covers the actions that get a business showing up in Google’s geolocated results: your Google Business Profile, pages optimized by city and service, customer reviews, and consistent contact information across the web. It targets searches like “plumber Brossard” or “accountant near me.”
AEO and GEO — how are they different from SEO?
SEO aims for ranking in the results pages. AEO (Answer Engine Optimization) aims to become the extracted answer, through FAQs, structured data, and short, direct answers. GEO (Generative Engine Optimization) aims to be cited by generative AI tools like ChatGPT, Perplexity, or Gemini, which favor clear, factual, well-structured content.
WordPress or Shopify?
WordPress suits content and service sites, with full control over structure and SEO. Shopify suits online commerce: products, inventory, payments, and shipping without custom development. WooCommerce bridges the gap when a WordPress site needs to sell a handful of products.
Which service should I start with?
If your website doesn’t clearly explain your offer or make it easy to get in touch, that may be a useful place to start. If your site is already solid, local SEO can be an excellent starting point for a business that depends on geographic searches. In other situations, Google Ads, conversion optimization or automation may take priority. The right choice depends on your goal and current situation.