Everything you need to be found, chosen, and contacted.
Every service has its own detailed page covering what’s included, our method, and the results we’re aiming for.
A strategy that moves forward in the right order.
Web Essence supports small businesses, shops, and self-employed professionals in Montreal, Brossard, and the South Shore with six areas of expertise that cover the entire digital journey.
Your website, your visibility, your campaigns, and your automations all need to work together. We start with whichever piece will have the biggest impact on your growth.
Choose your goal
From the first call to the first results.
No matter which service you choose, you always know where your project stands, what we’re doing, and what’s next.
- 01
Discovery call
We clarify your goal, your clientele, and a realistic budget to get there.
- 02
Plan and quote
You receive a clear proposal: what’s included, the timeline, and the price.
- 03
Execution
We design, write, and build, with a check-in at every step.
- 04
Launch and follow-up
We launch, measure the results, and adjust based on what the data shows.
Before you choose your service.
The essential answers to help you understand local SEO, AEO, web platforms, and the best place to start.
01What is local SEO?+
Local SEO covers the actions that get a business showing up in Google’s geolocated results: your Google Business Profile, pages optimized by city and service, customer reviews, and consistent contact information across the web. It targets searches like “plumber Brossard” or “accountant near me.”
02AEO and GEO — how are they different from SEO?+
SEO aims for ranking in the results pages. AEO (Answer Engine Optimization) aims to become the extracted answer, through FAQs, structured data, and short, direct answers. GEO (Generative Engine Optimization) aims to be cited by generative AI tools like ChatGPT, Perplexity, or Gemini, which favor clear, factual, well-structured content.
03WordPress or Shopify?+
WordPress suits content and service sites, with full control over structure and SEO. Shopify suits online commerce: products, inventory, payments, and shipping without custom development. WooCommerce bridges the gap when a WordPress site needs to sell a handful of products.
04Which service should I start with?+
If your website isn’t performing yet, start there: SEO, advertising, and AEO all rely on the pages of your site. If your site is already solid, local SEO usually delivers the best return for a Quebec small business.