Clean conversions
Meaningful actions are set as primary, micro-actions as secondary — so Smart Bidding optimizes for real business outcomes instead of simple visits.
Client Acquisition
Google & Meta Ads
Google Ads and Meta Ads management for small businesses in Brossard and Greater Montreal: campaigns, creative and cost-per-qualified-lead tracking.
A clear solution
Reliable signals, so the automation optimizes for the right outcome.
Based in Brossard, we support small businesses across Greater Montreal. Google Search captures searches for your services; Facebook and Instagram ads introduce your offer to relevant audiences. We define awareness or conversion goals, then measure confirmed inquiries and cost per qualified lead to limit wasted spending.
✓Offer, margin, and sales-cycle analysis
✓Google Search: commercial intent and keyword research
✓Facebook and Instagram: audiences and ad creative
✓Landing pages built for each offer
✓Primary and secondary conversions
✓Smart Bidding based on available data
✓Negative keywords and irrelevant audience exclusions
✓Cost-per-qualified-lead tracking
Our method
From the economics of your client to bid optimization.
We define what an inquiry is worth before letting a platform decide where to spend the budget.
- 01
Define goals and measurement
We connect budget, client value, close rate, and the conversion actions that actually matter.
- 02
Launch with a controlled structure
We prepare campaigns, ads, targeting, exclusions, and landing pages that match each intent.
- 03
Optimize against sales
We analyze search terms, leads, time-to-conversion, and value to adjust budget, creative, and bidding.
Advertising in 2026
Ad AI learns from whatever you choose to count.
A submitted form, a qualified call, and a sale shouldn’t always carry the same weight.
Specific landing pages
Every ad leads to the matching service, proof, and form. Sending all traffic to the homepage adds friction and dilutes measurement.
New labels, same logic
Google has renamed some bidding strategies like Target CPA and Target ROAS in 2026, but their performance still depends on reliable conversions and realistic goals.
Frequently asked questions
Clear answers before you get started.
What budget do I need to get started?+
It depends on click cost, conversion rate, client value, and the volume needed for the platform to learn. We build a scenario before launch rather than quoting a one-size-fits-all number.
Google Ads or Meta Ads first?+
Google often suits demand that’s already being searched for. Meta works well for a visual offer, a well-defined audience, or a need people don’t yet realize they have. The two can work together, each playing a different role.
How long does optimization take?+
You need to cover several conversion cycles and gather enough leads to tell a real trend from noise. The first exclusions come quickly; value-based decisions need more data.